Our Why: THE STANDARD

is proudly Woman, Black, and Veteran-owned 

After experiencing the lack of comfortable luxury women’s footwear options, and after wearing ill-fitting combat boots for 20 years during her service as a Major in the US military, Natasha Standard was inspired to design the highest quality shoes for the battlefield, the boardroom, and daily life. 


Natasha's background is US Army; her time in the military taught her leadership, logistics and supply chain management. While visiting 54 countries, she was in the top  of military personnel working side by side with Special Operations and the 82nd Airborne Division. As Airborne and AirAssault, Major Standard earned a Bronze Star Medal.

OUR MISSION


Excellence at Every Step

We want to change the future of women’s footwear and design, moving away from “pain is beauty” towards luxury that combines unique fashion with comfort and performance.


In the face of fast fashion, we focus on Italian Artisan craftmanship, quality material and a shoe that is truly designed for the female foot. Everything we make and sell is built to last by our craftsmen and designers. We cut out the middleman and sell directly, to save you up to 50% compared to other retailers while still using the finest materials.


The Standard Footwear specializes in taking a commonsense approach to women’s luxury footwear design, offering 1) premium quality materials, 2) never designing with a 4-inch high heel as a rule, 3) presenting a platform on sneakers, and 4) choosing a block heel in design over a stiletto heel. 

"It is my entrepreneurial mission to design the most beautiful handcrafted yet wearable and walkable Italian made shoes that foster a woman’s organic confidence."

OUR BELIEF


Women's Organic Power

REPRESENTATION MATTERS


Our Shoes Are Named After Powerful Women